First of all, a Mission Statement is not just for businesses. They can also be for the family, individuals, church, human resources, the non-profit, city & town managers, schools, teams and many others.
Right now we will be concentrating on the business Mission Statement.
The company mission statement can be something that drives the business while attracting clients or customers, and brands the service or product.
The mission statement should never be ignored. It should be highly visuable to all staff and customers while remembered and implemented.
The following is an Outline of a great Mission Statement with Title and Slogan for all staff to see and remember. Some prefer to have all listed on one page. While others prefer to only show the actual mission statement on one page.
Once you have yours created, print it out and frame it!
Place it in a highly visible area.
Title or Name of Company
Slogan and Motto Statement
It’s a great idea to have a slogan or motto statement. They are eye catching and add a punch to your mission statement.
For an example: Link Information Technology, Ltd’s slogan is:
“Combining leading-edge business strategy and IT knowledge, to develop efficient and effective solutions that keep businesses one-step ahead.”
Description of Company
Keep this short and sweet. Make sure to only include the location and what the company takes care of, the products and/or service.
Fourth & Most Important:
First decide who the mission statement is for. For some companies it is primarily for internal use while others use it for publicity.
Write out a list of attributes of your company. Now write the fantastic “vision” of where you see your business going.
Here is the Coca-Cola Company’s Mission Statement as an example:
“The Coca-Cola Promise: The Coca-Cola Company exists to benefit and refresh everyone it touches. The basic proposition of our business is simple, solid, and timeless. When we bring refreshment, value, joy and fun to our stakeholders, then we successfully nurture and protect our brands, particularly Coca-Cola. That is the key to fulfilling our ultimate obligation to provide consistently attractive returns to the owners of our business.”
The above is written for the stakeholder and they show this separate mission statement on their website:
“Everything we do is inspired by our enduring mission:
•To Refresh the World… in body, mind, and spirit.
•To Inspire Moments of Optimism… through our brands and our actions.
•To Create Value and Make a Difference… everywhere we engage.”
I may not necessarily like Coca-Cola, but I love their mission statement. It is informative, enthusiastic, and uplifting. I also like that fact that they have two, one for the stakeholders and then one for the rest of us.
This type of thinking can inspire us all to create the most effective mission statement of our own that we possibly can for our individual businesses.