WishList Member Coder Steve Dimmick

Steve Dimmick is a web designer and programmer who has been working with membership and subscription sites since 1997.

His marketing experience combined with his design and programming skills has given him a unique perspective on what it takes to build a successful membership site.

In this interview you’ll learn…

  • How Steve’s first membership site didn’t quite go as planned… and what he does to prevent that from happening today
  • The 2 critical questions every membership site owner should ask before starting a site
  • Why most membership owners are not thinking big enough
  • The real reason people stay in a membership
  • How to immediately boost your retention rates for new members
  • and much more!

It’s a jammed packed interview full of many golden nuggets so sit back, enjoy and be ready to take lots of notes.

You can download the interview below or listen by pressing the “play” button below:


Steve Dimmick Interview


Download Here
(right click, select “Save Target As”)



  1. WTG @Steve. I enjoyed your insight very much. Steve is my go to guy for tech help. Looking at the site the way a member would is so very important.

    Thanks Steve and Stu for this insightful interview.

  2. Will says:

    cool interview… thanks for sharing…

  3. Wray says:

    Glad you enjoyed it! We’ve got a few more of these interviews that we will be posting over the coming days and weeks.

    Each interview subject brings their own skills and approach to different subjects which we all can benefit from.

  4. Great interview Steve. 🙂

  5. Stu McLaren says:

    Great job Steve!

    The 2 questions he mentioned are really good for everyone to ask yourself for your own sites:

    1) What would make this site cool if I were a member?
    2) What would bring me back on a regular basis?

  6. Harrah Brown says:

    Great interview guys! I love listening to “Membership Master’s” ooh, that’s a good one, yes Stu, you can use it 🙂

    Seriously, great information, succinct, and has me thinking…..

    Thanks again!


  7. Very helpful interview, thank you to everyone who had a part in it. If my membership site is half as informative as this one, its going to make a lot of people very happy.

    @steve I look forward to working with again in the near future.


  8. Ken Geers says:


    Your simple tip to focus on me as member… what would be cool. A great way to approach a membership site

    Thanks for sharing


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