WishList Insider – Forum Focus 449

This is an important decision for any membership site owner.

Some may even say it is the most critical decision you can make since so much is riding on it.

It usually requires a great deal of thought and consideration. Even then, it can still feel like a tough choice to ultimately make.

But, it doesn’t necessarily have to be that hard.

In fact, there are ways to make it easier.

So, what is the question?

How should you price your membership?

Pricing Strategy

You don’t want it to be too high. But, on the other hand, you don’t want it to be too low either.

Trying to find that “sweet spot” for pricing is a common goal (and it’s easy to understand why).

If you can find that “no-brainer” price point for your specific audience, you numbers will quickly increase. Of course, this can feel as though it is easier said than done.

This forum thread also introduces an interesting wrinkle into the conversation.

The idea of offering a higher priced first month and then a lower regular price for the following months is discussed. This may not be a common approach to pricing, but it is an intriguing concept.

The discussion addresses a few different ideas and a popular testing method is mentioned.

Split Testing.

A split test is suggested to find out which option may be more ideal for the suggested scenario.

We invite you to visit the forum and share your thoughts or experiences when it comes to a higher first month payment.

Have you considered a similar pricing strategy?

Perhaps you have used this model or are using it right now.

No comments yet.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts