Archive | women

What’s The Difference? Keeping Male And Female Members In Mind – Part 2

We’ve already talked about copy-writing for the two biggest audience demographics

Women and Men.

While many people have no trouble creating content for specific niche markets, the two most seemingly obvious groups of users don’t seem to get enough consideration. Site owners will either fail to take full advantages of writing for each group or worse, will unintentionally offend one side or the other.

This time around, we’ll find out how to tailor your content with both men and women in mind in order to speak to your entire (and correct) audience.

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What’s The Difference? Keeping Male And Female Members In Mind – Part 1

When promoting your membership site, it’s important to keep your potential audience in mind.

A kayaking membership does well using descriptive action verbs to evoke thoughts of a white water trip, while a yoga membership would find a tranquil description of services more beneficial.

While most membership site owners have no problem writing specifically for a niche market, many often forget the two biggest groups out there…

Men and Women.

Are you addressing them properly?

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