Most of us are pretty good at making up our own mind.
Yet, there’s something compelling about another opinion (especially when the same sentiment is repeated several times by different people).
At heart, we still have our “herd mentality” and look towards others to help us with decisions. One such method of this is with testimonials.
Testimonials are advertisements that use other people’s experiences in a positive way for your product or service. They can be used to alleviate customer concerns or to push a selling point but their end result is to sell.
You want the customer’s thought to be: “If other people are saying it, then it must be true!” So what tips for testimonials should you use to improve your profits?