In this Insider Action Plan, you’ll take your Content Strategy from this month’s Core Training and turn it into an Editorial Calendar… finalizing your year-out content plan for your membership site.Continue Reading →
Archive | strategy
A new Insider Action Plan looks into creating an Editorial Calendar. Available on the Home page today!
In this Core Training, you’ll learn how to quickly plan your content for an entire year, how much content you should be creating in your membership site, what types of content members like most, how to structure your content to keep members engaged, the importance of m____n in how you deliver your content and more.Continue Reading →
How can you create a Content Strategy For Your Membership Site? Learn more in this Core Training created for the Insider community. Available on the Home page.
Do you have an email promotion strategy in place?
Perhaps you have been putting it off or aren’t sure where to begin.
It could be as easy as… 1… 2… 3…
This brand new Insider Bonus has been created to walk you through the creation of an effective email promotion strategy and it is ready for you right now.
Get all the details here…
In this Insider Action Plan, we’ll walk step-by-step through developing a marketing strategy for your membership site so you can get more traffic, leads and ultimately… more new members.
In Part 4, we’re going to cover the last two: a) Member Features and b) Membership Components and wrap up with how to implement all of the strategies within your membership site.
In part 3, we’ll cover three more: a) Marketing, b) Personal Touches and c) Communication.
As we go through these, you’ll notice how everything we’ve covered so far overlaps and you should start to see a clear picture emerging of what member retention is all about.
So, let’s get started…
In Part 1 of this series, 11 Keys to Retaining Members, I revealed the first 3 keys to boosting your member retention: 1) new members, 2) site design, and 3) content.
In part 2, we’re going to cover the next three: 1) automated follow-up, 2) interaction elements, and 3) rewards so you can boost your monthly retention rates, create a deeper impact with your members and help your monthly revenue GROW month after month.
So, let’s get started:
What separates successful membership sites from ones that fail?
If there was one thing you could focus on to ensure the success of your membership site, what would it be? What might you be missing right now that is killing your membership site?
The answer: RETENTION.
It seems obvious at first but when you look at how a lot of membership site owners run their memberships you find many often focus more on getting new members than retaining the ones they have.
The problem is… if you focus primarily on member acquisition, you’ll always be stuck there because you’ll be losing so many existing members each month you’ll be forced to get new members to just to keep up.
However, if you want to really achieve the promise of a membership site… that is, recurring revenue that GROWS over time… retention should be your focus.
In Part 1 of this series, I’m going to share three (of eleven) retention strategies to help you retain more members so you can grow your monthly income month after month.