Archive | retention kit

How To Overcome Member Roadblocks – Part 2

Customer objections are nothing new to membership site owners.

If you’re lucky, customers will give you a list of reasons why they won’t buy from you, or give you a chance to convince them. Unfortunately, most will tally the objections in their head and then simply leave.

This does you no good as you cannot address those issues (which lead to a potential member not signing up).

To prevent this, check out how you can overcome common customer objections and turn that “No, Thanks” into a “Sounds good! Where do I sign up?”.

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Retention Strategy – Create A Retention Kit

Keeping your members happy month after month is one of the most effective ways to increase your bottom line.

It’s MUCH easier to keep an existing customer than it is to get a new one.

Unfortunately, too many membership site owners forget this important fact.

Their focus is “get ’em in and hope they stay” – which is why their drop off rate is upwards of 50-60% each month.

(that means 50-60% of the people CANCEL each month – which is CRAZY!)

In this series we’re going to explore a variety of strategies for maintaining a high level of interest regarding your membership so that your members stay longer and stay happier.

Remember, the happier they are with their membership experience, the more loyal they become.  The more loyal they become, the longer they stay.  The longer they stay, the more money you make.

So let’s get started with our first Retention Strategy of the series as I show you a real world example of a “Retention Kit”…

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