Too many membership site owners invest large amounts of time and energy trying to get members to sign up, only to basically abandon them during (and after) the registration process.
To their credit, this isn’t usually a site owner’s intention.
They just don’t see their site as a member does. What may seem obvious to the site owner can be a confusing mess to the member.
So how can you prevent unhappy members from questioning why they signed up in the first place?