Archive | price

What If It Doesn’t Sell? – Part 2

The ability to effectively promote a membership is key to most successful membership sites.

Profits are immediately pulled in directly through member registrations or a site owner will bank on future payments by promoting other business ventures to these new sign-ups.

Regardless of the intended end result, no site owner wants a new membership to be met with lukewarm interest (and a low number of members).

We went over ways to increase sales for an under-performing membership in Part 1 of this series. We will now continue our look into steps you can take if one of your memberships does not sell at a rate you are happy with.

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Cheap, Affordable Web Graphics

Although we’d like to think we’re good designers, the cold hard truth is, we’re not.

But it doesn’t mean you should give up having a site that contains great design elements.

Am I suggesting you shell out some big bucks and hire a graphic designer?

Not necessarily.

If you’re looking for a way to add a little creative “flare” on the “cheap”, then take a look at this…

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How To Handle Freebie Seekers

If you have a paid membership site, chances are you’ve come across the “Freebie Seeker”.

You know, the person who wants everything you have for FREE.

They expect that everything you create and produce should be free (because everything is, right?) and as soon as you put anything behind a “paywall”, they start going crazy.

So how do you deal with these people while maintaining a profitable business?

Here are two proven strategies…

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Membership Calculator

As a membership site owner, chances are, you’ve done “the calculation”.

“If I get this number of members paying me this price each month, I’ll make…”

Are you nodding?  It’s ok, we’ve all done it 🙂

We joke about doing “the calculation” but it can be a good thing, especially if you’re planning and setting goals.

However, it’s VERY important to include variables like the “growth rate” and “retention rate” in your calculation (which most people don’t do and these will dramatically effect your overall profitability).

To make things easy, we’ve put together a very handy spreadsheet that does all the work for you…

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Creative Pricing Strategies

The “standard” membership pricing plans equate to…

You pay a fee each month, and you get access to XYZ.

But a case can be made for adding a little creativity into the way you structure your prices.

Here is an in depth look at a “car rental” company that’s turned the industry standard on it’s head by creating a pricing strategy that naturally pulls people in and makes doing business with them “easy”.

Take a look…

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