Keeping your members happy month after month is one of the most effective ways to increase your bottom line.
It’s MUCH easier to keep an existing customer than it is to get a new one.
Unfortunately, too many membership site owners forget this important fact.
Their focus is “get ’em in and hope they stay” – which is why their drop off rate is upwards of 50-60% each month.
(that means 50-60% of the people CANCEL each month – which is CRAZY!)
In this series we’re going to explore a variety of strategies for maintaining a high level of interest regarding your membership so that your members stay longer and stay happier.
Remember, the happier they are with their membership experience, the more loyal they become. The more loyal they become, the longer they stay. The longer they stay, the more money you make.
So let’s get started with our first Retention Strategy of the series as I show you a real world example of a “Retention Kit”…