Archive | membership

Don’t Make The Mountain Come To You

I’ve been designing websites (and especially membership sites) since 2005. And if there’s “one thing” I’ve learned over the years, it’s this…

Go To The Mountain.

Here’s what I mean. Your life will be much, much easier if you build your membership site based on the capabilities of the membership site software/plugin and other tools you’ve chosen.

You’ve likely heard the old adage; “the right tool for the right job”, and its correlate “not every problem is solved with a hammer”.

That little diddy is 10 times as true when you’re working in the wonky world of WordPress, membership site software, and integration with a cornucopia of themes, plugins, functions (and other power tools).

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Wait… You CAN Get Something For Nothing

Do you offer a Free membership OR a Paid membership?

If you answered “paid”, then have you ever considered including a free membership on top of what you already have?

Many dismiss this thought immediately as they believe there is nothing to be gained from giving away “something for nothing”.

Not so fast… Free can definitely turn into Paid down the line.

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The 3 C’s of a Successful Membership Site

You’d think working for the membership site “wizards” Stu McLaren and Tracy Childers, that I’d have this membership site thing down pat. However, being a developer, I don’t always get to see the big-picture strategy.

So the recent launch of our WishList Member Training and Certification Program has personally taught me some good lessons about what it really takes to run a successful membership site.

In fact, the lessons have been so powerful that I’ve mentally codified them into what I’m now calling “The 3 C’s of a Successful Membership Site”.

In this article, I want to share the insights I’ve personally gained working hand-in-hand with the experts to build a membership site.

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Another Recipe For an Irresistible Membership Sites

In a recent article I spoke about the recipe for creating an irresistible membership site thanks to information presented by Patrick O’Keefe, Chris Garrett, Lara Kulpa, and Jeremy Wright on a panel discussion at BlogWorld.

Keeping with my philosophy that a successful membership site is the result of many different ingredients versus just a single one, here’s the rest of the secrets I learned from the four experts listed above.

Let’s dig in!

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Advantages of Evergreen Content on Your Membership Site Part 2

As you learned in a previous article, “evergreen” content is information without an expiration date (or a shelf life so long it’s practically timeless). Thus, it’s never truly out of date.

Compare that to “expirable” content which is information that matters now (like a local sporting event), but will fall out of interest within a few weeks.

At Blogword 2010, I attended the Evergreen seminar with Jeffrey Powers and Mignon Fogarty (aka GrammarGirl).

Now that we know the difference, here are some ways you can make money, reuse content, and get better businesses opportunities with evergreen content for your membership site.

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Advantages of Evergreen Content on Your Membership Site Part 1

At BlogWord 2010, I attended the Evergreen seminar with Jeffrey Powers and Mignon Fogarty (aka GrammarGirl).

As you may know, “evergreen” is information without an expiration date (or a shelf life so long it’s practically timeless). It’s either always fresh, or it can be reused at a later time.  Thus, it’s never truly out of date.

Compare that to “expirable” content which is information that goes out of date relatively quickly and becomes irrelevant. Expirable information is usually content that matters right now (like a local sporting event), but will fall out of interest within a few weeks.

Now that we know the difference, here’s more information on evergreen content, how it helps your membership site, and why you should “go green”.

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Is Doing What You Love For a Living A Bad Business Decision?

This article was originally intended to be ‘What Do You Love – Why Not Make A Business Out Of It’ and I then read an article that caused me to put it on hold for just a bit.

The article states that doing what you love is, in their words, “hogwash.”

They state that basically doing what you love is a terrible business idea. The author says that “when you think this way, you’re business becomes your passion. Your art. Your love.”

I would like to ask, “What in the world is wrong with that?!” Why work in something you have no passion or desire for? Why work in something that may dull you or bring you to tears?

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Make Money with Your Membership Site Part 2

As many know, I was recently at BlogWorld 2010 and I attended a monetizing seminar with Chris Garrett and Darren Rowse.

In an earlier article posted last week, I shared some tips that I picked up from this seminar on how you can make money with your membership site BEYOND just membership dues.

Continue on for access to the remaining money sources and some thoughts on what to keep in mind when choosing the type of outside revenue you want to bring in.

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Who Needs a Haircut? Oh, and Some Membership Stuff Too!

How many people reading this article need a haircut at the moment?  I’m getting to that in between stage where my hair is just getting a bit too long to do what I would like it to. 

Whenever I start to think about getting a trim, I think back to when I used to get my hair cut as a little kid at a local salon (my mom would typically take me, so I didn’t go to the barber 😉

Wait a minute.  What could the current length of my hair possibly have to do with WishList Member or a Membership Sites in general?  Read on to find out!

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