A new Insider Action Plan looks into creating a year-long content strategy. Available on the Home page today!
Archive | marketing
With billions of views every single day, YouTube is a massive opportunity to get exposure and new members into your membership site. But, when I first started on YouTube, I had no clue how to use it for business.
What content worked to get exposure?
How do I promote my products without turning everyone off
How to I continually come up with content ideas?
Ten years later, I’ve methodically grown my channel to nearly 70K subscribers and it’s the main source of traffic for my business. And, that’s because I figured out what contents works…
Specifically, for business.
And so, in this Insider Action Plan, I’m going to show you the five different pieces of content that does both: 1) plays well on YouTube and gets you exposure and 2) sells your products and services.Continue Reading →
A new Insider Action Plan looks into the ability to market a site using YouTube. Available on the Home page today!
In this Insider Action Plan, we’ll walk step-by-step through developing a marketing strategy for your membership site so you can get more traffic, leads and ultimately… more new members.
Marketing a membership site can feel different than marketing a standard product or service. It can be hard to figure out how to market constantly updated content.
But, there is a way to do it effectively.
In this Core Training, we’ll show you how.
How should you market your Membership Site? Learn more in this Core Training created for the Insider community. Available on the Home page.
Marketing a membership site is typically not a task that can be accomplished by sticking to a single strategy.
As a membership site owner, you have to constantly adjust your marketing efforts depending on your content, audience, style and many other factors.
But it is still very helpful to start out on the right path by following proven marketing guidelines.
The following article offers 3 effective marketing approaches to help get you moving in the right direction.
As entrepreneurs, we are constantly on the lookout for new and better ways to make our name known and to bring attention to our website.
These are some of the most continuous acts we engage in while growing and nurturing our membership site. Write that article. Post that video. Plug in that audio. Then promote it all through Facebook, LinkedIn and all the other social media options.
These are all important things to be doing when marketing your membership site.
But there is still one tried and true marketing method that will not let you down.
So what does the conclusion of this Marketing Strategy Series have in store?
The final piece of the puzzle is the need to build a real honest-to-goodness relationship with anyone reading your marketing material (and visiting your site).
This is a huge key to building an over-the-top successful membership site. When you build a relationship-based foundation with your readers and members they are more likely to become (and remain) members.
Previously in this series we talked about the “Foundation & Functionality Of The Product”.
It’s very important to take a close look at the actual product or service you offer. You need to ask yourself; does my product or service deliver the goods?
Does your site provide the correct (and easy) path for visitors?
The answer to those questions will determine how long visitors will remain on your site. We want those who find our site to transition from a visitor, to a reader, to a member. This will take more than just a few seconds and this was covered in Part One of this series.
This time, we’re focusing on how to ATTRACT potential members.