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A Lesson On Memberships From An Unlikely Source

Much like a membership site, food delivery services offer unique value to members.

It can be in the form of common content repackaged with an uncommon additional value. This is what usually entices members to join a community.

Today I’ll share some various “rights and wrongs” I’ve experienced with the grocery delivery company I use. We will look into how you can apply this knowledge to your membership site in order to enhance the user experience and avoid any mistakes along the way.

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[Audio Lesson] How To Compete With Free Content

Every membership site can compete with free content by adopting 3 content fundamentals.

I (Stu) discovered this when trying to find meals my wife and I could cook for our family that would be healthy but also that wouldn’t take a lot of time to prepare.

Now there were millions (yes millions) of search results when I typed in “healthy meals” and “healthy recipes”.

But there was one site that immediately caught my eye.

So how did it stand out?

Note: A One Page Summary and a full Transcript of the Audio Lesson are also included.

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[Audio Lesson] Manage Expectations

What causes refunds and dissatisfaction among members who join your site?

The vast majority of the time it boils down to one specific thing – poorly managed expectations.

They were thinking you’d deliver “X”, and you delivered “Y”.

These mismanaged expectations create dissatisfaction.

The good news is this can all be prevented by answering four questions in your sales materials.

Note: A One Page Summary and a full Transcript of the Audio Lesson are also included.

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Video Lesson: Plug Your Leaky Membership Bucket

You put a lot of work into creating and promoting your Membership Site so you want to ensure all of that effort pays off and your members stick around once they register.

Did you know that there are a number of small things you can do immediately following a member sign up that will drastically improve your retention rates?

Having members “stick” around is something that should be on the top of everyone’s priority list.

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