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Archive | landing page
It seems almost given these days among online marketers that high landing or sales pages conversions come from the copy you write or the way you lay out your page… or the color of your headline.
But the truth is they don’t.
As legendary copywriter Gary Halbert said:
“When it comes to writing copy, far too much attention is paid to the actual writing and far too little is paid to ferreting out facts about that which the copywriter is trying to sell!”
That is… the offer.
Mixing around words, re-arranging the elements on a page or testing different color headlines can eek out small incremental increases…
But, truly revolutionary business-changing increases come from nailing your offer.
And, the big secret to creating an irresistible offer is something I call:
Is your Landing Page converting as it should? Learn more in this Core Training created for the Insider community.
A landing pages that is inviting and effective is extremely essential as web surfers are an impatient and busy lot.
With so many sites promising solutions, who has the time needed to study each site in detail?
A quick look (and a scroll down the page if you’re very lucky) is all you get before they decide if you’re the membership site for them.
So what’s the best way to grab those short attention spans?
As usual, there is LOTs to talk about this week throughout the WishList offices.
Co-Hosts Stu and Wray (plus a very special guest) bring you the past week’s news in a quick and fun video. They focus on items you may have missed or something that may warrant a second look.
This episode includes…
- How Do You Handle Public Name Calling?
- The 1st Rule of Fight Club
- Landing Pages vs. Home Pages
- A Visit From The Smallest WishList Insider 🙂
Creating a compelling (and effective) landing page is critical for any membership site owner.
It’s your best foot forward and what most people see after clicking one of your advertisements, or after finding you via a search engine.
So how can you stack the deck in your favor so that more people will register or sign up once they find your landing page?
There are many different types of Landing Pages out there so do not worry about making yours just like the other guys.
In fact, you actually want yours to be different and stand out in the crowd. For this, you need your landing page to be eye-catching and to offer value.
So how do you go about making sure you accomplish this? What IS Involved In A Good Landing Page?
In a previous article we talked about some simple ways to improve your landing page conversions (a landing page is the page a visitor sees directly after clicking an advertisement or link in a received e-mail pointing them towards your WishList Member site).
Today, we’ll talk about even MORE ways to improve your results. It’s recommend that the first article in this series be read before continuing on, but the following article can be read on it’s own as well.