Most new membership sites share a common goal.
They want to attract as many new members as possible.
More members means more people consuming the content and gaining value from it. This can lead to positive word of mouth from satisfied customers and more potential members registering.
The majority of membership sites are looking to increase their numbers so additional methods to attract sign ups get put into play.
Maybe a webinar series or email campaign to promote the site.
Whatever the case may be, the ideal situation is a steady stream of members joining the ranks.
The next question becomes very important.
How do you keep those members?