A new Insider Action Plan looks into moving from Free to Paid. Available on the Home page today!
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Giving someone a small taste of what you have to offer and using that to convert them into a paying member is a successful membership model.
Most businesses are familiar with offering free or low cost samples. But what they may not be entirely certain about is how to then take that interested individual and turn them into a contributing member of the community.
In our previous article, we started our look at ways to convert free members into paid members.
Keep reading as we continue digging into this membership model.
Almost everyone loves “Free”.
A very common (and successful) business tactic is offering free items or trial periods to potential customers.
The free offering will typically convince a skeptical or reluctant customer who may not normally perform the desired call to action.
With a membership site, the desired end result is that person signing up and joining the community.
You are probably very familiar with free membership offers. But how do you turn those free members into paying members?
Every membership site can compete with free content by adopting 3 content fundamentals.
I (Stu) discovered this when trying to find meals my wife and I could cook for our family that would be healthy but also that wouldn’t take a lot of time to prepare.
Now there were millions (yes millions) of search results when I typed in “healthy meals” and “healthy recipes”.
But there was one site that immediately caught my eye.
So how did it stand out?
Note: A One Page Summary and a full Transcript of the Audio Lesson are also included.
When most people think about membership sites, the paid variety usually comes to mind first (as mentioned in Part 1 of this series).
This makes sense since it’s a solid business model and is how most membership site owners make their money.
For these reasons it’s no wonder the forgotten cousin (Free Membership sites) gets, well… forgotten. Even though it really shouldn’t.
So why should you pay attention to the potential of a Free Membership site?
Not too many people need to be sold on the benefits of creating and maintaining a paid membership site.
After all, they get monetary reminders in their bank account every time someone signs-up. The membership fees pay bills and put food on the table.
But did you know there are plenty of compelling reasons to run a FREE membership site as well?
Most of the time, it’s your content that attracts people to your site.
So knowing that, what type of content gives your members the most value?
Is it video content? Articles? PDF documents?
What about things like checklists, info graphics or diagrams?
The answer will keep your existing members wanting more AND non-members wanting “in”.
Membership sites survive on content and new content depends on ideas.
But what happens if the content is suddenly gone? How can you get that information back?
Now besides keeping your information safe, how do you actually keep track of all your ideas?
Did you know there are two free services you can use right now to back up your information and to keep track of all your thoughts so you’ll lose neither your content nor ideas?
What’s been happening this week inside WishList Insider?
Another valuable Bonus PlugIn was released earlier in the week but both Stu and Faye are away so who will step in so that Wray doesn’t have to host iTi himself?
How about his real life brother? 🙂
The Sibling Co-Hosts discuss…
- The Brand NEW Bonus PlugIn Now Available
- The 3rd Video in the FREE Training Series was Released This Week (ACTION! Includes a 20 Page PDF)
- The Upcoming Training and Certified Developer Courses
- Beards and Brotherly Memories of Childhood 😉
Click below to view this week’s episode.
If you have a paid membership site, chances are you’ve come across the “Freebie Seeker”.
You know, the person who wants everything you have for FREE.
They expect that everything you create and produce should be free (because everything is, right?) and as soon as you put anything behind a “paywall”, they start going crazy.
So how do you deal with these people while maintaining a profitable business?
Here are two proven strategies…