Archive | email

3 Steps Towards Creating An Automated Email Series

The majority of successful email marketing campaigns are almost fully automated.

This is something that many experienced marketers will agree with.

Automating an email series allows you to create an effective email message and then basically press the “start” button and let it do its job.

If you do not have a lot of experience setting up automated emails, you may face some challenges along the way.

We invite you to continue reading as we provide some tips to help overcome any potential issues you may run into as quickly and easily as possible.

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Email Marketing Is Still Effective

As entrepreneurs, we are constantly on the lookout for new and better ways to make our name known and to bring attention to our website.

These are some of the most continuous acts we engage in while growing and nurturing our membership site. Write that article. Post that video. Plug in that audio. Then promote it all through Facebook, LinkedIn and all the other social media options.

These are all important things to be doing when marketing your membership site.

But there is still one tried and true marketing method that will not let you down.

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Create Email Messages For Members Based On Existing Content

Are You Running Out Of Auto-responder Messages? Guess What?

A while back, I wrote an article about needing to create more content for your membership and how combing through older auto-responder messages could help.

Do you remember that one? Have you read it yet? If you are running low on ideas for membership content, I highly suggest it 🙂

BUT… what if you find yourself without any ideas for auto-responder messages?

The content within an auto-responder email is quite different from articles on your membership site.

Or is it?…

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Crafting Emails That Convert

Writing a solid converting email is an important marketing skill for any membership site owner.

While a landing page, promotional video, or affiliate referrals are all effective for bringing in new members, a good deal of your conversions happen through email.

If you want to be successful, take a cue from membership site owners who don’t worry so much about the initial sale, but instead concentrate on capturing email addresses for later promotions.

Once they have secured the contact information, they use the following methods to write successful emails that entice people to subscribe.

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Why Would You Push Your Members Away?

How much is TOO much when it comes to autoresponders?

“I am so confused as to how many emails I should send out! What amount is the right amount?”

I have seen this question many times.

Autoresponders are the number one tool used today on the internet to relay quick information and to keep in touch with members and potential customers.

But, when should you NOT click the “Send” button?

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The E-mail Trail to Improved Sales – Part 4

In previous articles (Part 1, Part 2, Part 3), I spoke about using e-mails as a path to increased sales, how to build up your e-mail list, and how to get people to open and click the links inside your e-mails.

All useful info which can be used to increase your members and bring in the profits.

Yet, the best e-mail in the world does nothing if it doesn’t reach its destination.

An undelivered email is effectively a beautiful symphony set at zero volume.

For those that think it doesn’t matter, even a 10% drop in deliver-ability can result in the loss of thousands of dollars.

Can your business survive with fewer sales? The more important question is do you want it to?

Based on some info shared by Heather Seitz (the “E-mail Queen” who built a successful real estate and marketing company), I have some great tips on increasing your E-mail deliver-ability.

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The Email Trail To Improved Sales – Part 3

E-mail Marketing:

Tired Dinosaur of Internet Marketing

OR…

Tried and True Classic?

With over 70% of online people using e-mail (and some groups reaching as high as 94%), this marketing method is definitely not extinct. Many a membership site make their fortune simply by building up their e-mail list.

In previous articles (Part 1 and Part 2), I spoke about e-mail as the path to sales and the critical trio of a landing page, a contact capture form, and campaigns, as well as ways to build up your list.

Thanks to some more very useful info I learned from Heather Seitz during her wonderful presentation at the recent Big Seminar, you too can build up your e-mail marketing skills which will result in MORE of your emails being opened and increased click though rates which translates into more sales!

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