Like a fledgling author staring at a page with nothing but “Chapter 1” written down, many business owners have terrific ideas but don’t know how to communicate them effectively.
Others are very aware they need to produce something but have no idea what to say beyond a vague “Please buy my product or service.”
Do the Web Write: Writing for and Marketing your Web by Dan Furman covers the fine art of content writing and getting your point across plainly without popular buzzwords. If there’s anything the author can’t stand it’s pointless buzzwords and other flowery speech.
This book is ideal for people wanting “real person” talk.