Archive | Dan Ariely

Contest – The Upside Of Irrationality

Dan Ariely is a professor of behavioral economics at Duke University – he basically studies people and the decisions they make. His latest book, The Upside of Irrationality, is a New York Times Best Seller.

Using data collected through various studies, Dan’s conclusions gives insight about how, and why, we behave the why we do.

  • What motivates people at work
  • How people learn to love the people they are with
  • How one action can turn into a long-term habit

Well, if you know how and why people make certain decisions you immediately gain a HUGE advantage as far as how to position your products, improve the customer experience and increase your sales.

Would you like to receive a free copy of New York Times Best-Selling Author Dan Ariely’s book -The Upside of Irrationality? It is easier than you think!

Simply, enter this contest by leaving a reply below indicating how you have defied logic,gone outside the box, to develop a successful (or perhaps unsuccessful) business.  Show us your irrationality and you could be rewarded!


1) Submit entries by leaving a comment below

2) Entries must be 200 words or less

3) Contest ends Thursday September 9th, 2010 @ 12 noon EST.


All entries will be reviewed by the WishList Products Team and the most interesting entry will be mailed a copy of Dan Ariely’s ‘The Upside of Irrationality.’ Your entry will also be showcased in an Insider post.

All other submissions will be granted 300 points.

We look forward to hearing how you have stepped outside of the box to benefit your business!

**********WINNER ANNOUNCED**********

Congratulations to Mike Blair!

Please see comments below to view Mike’s entry


Recent Posts