These days, social media acts as a telephone did in the 1970s.
You have a bad experience with a company, so what do you do? You call your girlfriend and then she calls her girlfriend and so on and so on.
Well, today all a customer needs to do is to begin to type and with one swift click of the “enter” key thousands of people at one time can see their unsatisfied message.
How can you deal with this type of negative feedback when it happens AND how can you prevent it in the first place?