Archive | community

Cultivate Your Community

During the beginning of this spring season, I was worried we would be burdened with rain, rain, and more rain (as we were last year). We completely missed spring and most of summer!

Thankfully, this is turning out to be quite a lovely spring and I am getting excited about going outside each day to work with the soil.

This also got me thinking about how membership sites need to be cultivated in order to grow as well.

So come on, let’s dig in and get our hands dirty 🙂

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Should I Keep My Forum Up If No One Uses It?

Should my membership site include a forum?

I think a lot of us ask ourselves this very question. Is it really worth it? You may even have a forum up and running already. If you do, good for you.

That is a step that some have not taken.

You may think creating and managing a member forum is a bit too much hassle to even attempt. Or maybe there is a better option for you and your members. The truth is – you might be right.

Let me explain.

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Don’t Be Scared to Leave a Comment

How many people reading this article are “scared” to leave comments?

You find yourself agreeing (or disagreeing) with the thoughts and opinions being expressed in an article, yet you are concerned with how your comments might be viewed by others if you were to break your silence.

So instead of clicking the “submit” button on the comments section, you keep your thoughts to yourself.

Now think of it this way… what can you do to make these members (perhaps yourself included) more comfortable?

Comfortable enough to come out of their shell and leave a comment.

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What Can We Learn From Lego?

I’m still a bit of a kid at heart. Shocking, right?

This became even more evident over the last 6 months or so when I got into a new hobby (and when I say “got into” what I mean to say is; “became obsessed with”) 🙂

Collecting and interacting with other Lego enthusiasts has become an enjoyable pass-time for me and while the little plastic building toys are certainly fun on their own, it was the community surrounding them that really hooked me.

So what exactly caused me to spend my evenings and weekends visiting related blogs and digging around for anything I could find on the subject of Lego?

Let’s just say the Lego team knows how to cultivate community around their tried and tested product.

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How Much Is TOO Much?

If you are anything like me, you want to share. Well, with your really close friends at least 🙂

I love talking to my friends about daily events and there really isn’t too much that I consider “off limits” when sharing with those close to me.

Things have changed a tad from just a few years back. Thanks to texting, Instant Messaging, and the ability to quickly post an opinion or comment just about anywhere. We’re now faced with the possibly sharing TOO much.

“Hey, I just had a cup of coffee while writing this very line for this article.”

Oh wait, was that too much?

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WishList Insider – Forum Focus 68

Let’s take a look at what we are going to cover this time around in our weekly look within the Forums…

How about a way to make your eBooks “pop” (and “standout”)?

Does your “Membership Menu” offer any a la carte options?

Should you be sending emails to your members?

How did you answer the questions above? Find out how others are responding now in the Insider Forums.

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What? No Comments?

There is not much worse for the ego than if you work hard on an article and then no one leaves comments after it’s posted.

You just don’t get it.

You put your heart into that writing. You gave all you had to creating that information.

You researched. You listed. You even added a few great jokes. I mean really… who could resist that? 🙂

Well, I get it. I really get it.

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Strength in Numbers

So I was sitting in the back of a Retention Strategies Seminar in New York City listening to Noah Fleming and Stu McLaren present on the importance of Member Retention.

As I took it all in, two things became very clear.

  • If you put several like-minded individuals in the same room and encourage interaction, you’re going to come away with some amazing ideas that can be put to good use.
  • If you put several like-flavoured candy bars in front of me, I will eat them.

So what exactly did we learn during this Sunday afternoon full of group interaction and chocolate consumption?

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Why Should They Join Your Membership Site? – Part 1

Why do members sign up?

Finding out the real reason why potential members do (or don’t do) something allows you to maintain a membership site with high conversion levels – which leads to more money in the bank.

Clever writing and visually pleasing designs are a good start, but discovering WHY someone is willing to give you their payment information is what will keep your membership site profitable and successful.

So what exactly is the reason a members signs up for your site?

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