Have you ever been presented with the option to pay the price you wanted to for something?
I’m talking about you being able to choose the exact amount you want to spend. There is no price tag and no set cost. It can even be free if you want.
Of course, every one would decide to pay nothing, right?
Well, not necessarily. In fact, it might be surprising to find out just how many people would actually choose to pay when they are not required to.
Is a “Pay What You Want” model something that would work for your membership?