Customers want to feel they made the best decision when making a purchase.
Typically they’ll ask; “Why should I do business with you instead of your competition”.
Factors such as price or offering additional value certainly help. However, nothing helps more than a reputation of authority.
It convinces potential signups that you know what you’re talking about. This is a more effective deal closer than the price or package deals alone.
Thanks to Jim Howard from the Last Big Seminar, I will show you how to become and present yourself as an “Authority” through the power of your very own book as we expand upon what was discussed in Part 1 of this series.