Content is NOT king. Content is a means to an end… for both you and your audience. What matters is context. And, if done right… context can make the quality of your sales pages largely irrelevant. Because people show up already knowing they’re going to buy… because they TRUST you.
You just need to create your content in a way that builds trust and ultimately a loyal audience who will buy whatever you’re selling.
And there’s three things your content needs to do in order to generate that trust: