In Part 4, we’re going to cover the last two: a) Member Features and b) Membership Components and wrap up with how to implement all of the strategies within your membership site.
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In part 3, we’ll cover three more: a) Marketing, b) Personal Touches and c) Communication.
As we go through these, you’ll notice how everything we’ve covered so far overlaps and you should start to see a clear picture emerging of what member retention is all about.
So, let’s get started…
In Part 1 of this series, 11 Keys to Retaining Members, I revealed the first 3 keys to boosting your member retention: 1) new members, 2) site design, and 3) content.
In part 2, we’re going to cover the next three: 1) automated follow-up, 2) interaction elements, and 3) rewards so you can boost your monthly retention rates, create a deeper impact with your members and help your monthly revenue GROW month after month.
So, let’s get started:
What separates successful membership sites from ones that fail?
If there was one thing you could focus on to ensure the success of your membership site, what would it be? What might you be missing right now that is killing your membership site?
The answer: RETENTION.
It seems obvious at first but when you look at how a lot of membership site owners run their memberships you find many often focus more on getting new members than retaining the ones they have.
The problem is… if you focus primarily on member acquisition, you’ll always be stuck there because you’ll be losing so many existing members each month you’ll be forced to get new members to just to keep up.
However, if you want to really achieve the promise of a membership site… that is, recurring revenue that GROWS over time… retention should be your focus.
In Part 1 of this series, I’m going to share three (of eleven) retention strategies to help you retain more members so you can grow your monthly income month after month.
There is an old saying that states; “A chain is only as strong as its weakest link”.
No matter how powerful everything else is, it only takes one mistake or one weak link to break it all down.
Security is no different.
Your membership site needs to have a consistently strong level of security measures in place. This security is what keeps you and your community safe.
How can you eliminate weak links within your site?
We touched upon how there is no absolute formula to build a successful membership site in Part 1 of this series.
But there are some commonalities that seem to exist within successful membership site. These shared traits are something I have noticed while working with membership sites over the last few years.
These same traits can be applied to your membership site.
Not much time has passed since we primarily used chalkboards, textbooks, and flashcards to promote learning through visual stimulation.
We then progressed to using over-head projectors and reel films. The next logical step was to then move on to videos as teaching aids.
Wow… We sure have come a long way.
Providing lessons through video has changed the way we can present membership content and how members can consume it. Keep reading as we look at 5 ways video content can benefit your members.
There is not a perfect formula for a success membership site.
What works for one site, may not work for others. Yet, many popular membership sites share similar traits that help lead to success.
I have picked up on a few common factors that many active communities seem to share after working with membership sites for a number of years.
These observations have been expanded upon within this article.
The ability to capture and convey the essence of your membership site is important.
Most site visitors are reluctant to spend large amounts of time researching solutions. So the ability to quickly explain what you offer is key to securing new members.
We looked into how a quick “blurb” can get your message across in Part 1 of this series and will continue down that path now.
Time spent creating an effective blurb now can pay off in the future.
How much do you know about Search Engine Optimization (SEO)?
Improved SEO will make your site easier to find online. The higher your membership site ranks in search results plays an important part in how many potential members find you.
Part 1 of this series began our look into 10 SEO Tips for Membership Sites.
We are going to pick up right where we left off so keep reading to learn more about increasing your SEO skills.