Having great and unique content is an important key for any successful membership site. Interesting, informative, and easy to understand articles are a great source of content (and leads).
Today, I’m going to share with you some tips on writing articles people will want to read.
Let People Know What the Article is About
People scan for information and decide within seconds if they want to read further. Put a truthful title at the top and state what your article is about in the first paragraph.
Any links to your article should have a descriptive title. It’ll let people know about the content and help with your search engine results as well.
Write in an Easy to Understand Manner
In most cases this means to forgo the fancy four syllable words when a simpler choice will do. Why use “expeditiously” when “quickly” will do?
However, there are cases where writing at a lower grade level isn’t the best choice. Technical publications such as a medical article have industry accepted words and it’s expected to read at a higher level.
Anyone reading such an article will understand the “big words” since their audience is familiar with the material.
Make the Article Easy to Read
A good article will address several points. Instead of putting everything into a big block of text, break it up into easy to digest paragraphs. Even bold the topics, if you like (or can). Separate paragraphs provide an excellent way to start and finish a thought.
Offer Something of Value
There are many different reasons to write an article. You may want to share information, add to your resources, let people know about you, help with your SEO, or any other number of options (or combinations).
The article needs to help both the writer and the reader. If you spend a thousand words writing about how your site is the best in the land… then it’s not an article. It’s a blatant advertisement. That article then becomes nearly useless.
Let People Contact You
Once you share your insight, put your contact information somewhere (usually at the bottom of the page). Many article sites allow you to put your site’s URL, e-mail, and even a descriptive line about yourself in a resource box. It’s a great way to get hits and contacts.
With a resource box, you don’t need to overly worry about advertising. If you write about 10 great dog training tips, people will click or search you out to learn more since you know enough about the topic to write articles.
Write in Your Unique Style
We all have people we like to emulate, but you need to sound natural when you write. Take a few tricks from people you like but write in your tone.
Some audiences may expect a certain formality, while others prefer a more jovial casual tone. You can still sound like “you” and tailor your words to your audience. If the audience if more laid back, add a funny joke. If the topic is somber, be serious, but still be you. The quality of your writing will improve when you’re at ease.
Double Check Your Information
Your article could be seen by thousands of people. If you have incorrect information, the rest of your article (and you) will be questioned.
If you reference information about Egypt, make sure it’s the right Egypt and not the one in Arkansas (or several other places). Opinions are a different matter since right and wrong are more debatable.
Proofread Your Articles
Just like with incorrect information, a poorly written article may call your entire expertise into question. Misspellings and grammatical errors can cause readers to be taken out of the article.
Writing a post about “illitericy” will likely result in many readers not taking your article seriously.
So there you have it, even more tips on writing articles. Good luck!