What separates successful membership sites from ones that fail?
If there was one thing you could focus on to ensure the success of your membership site, what would it be? What might you be missing right now that is killing your membership site?
The answer: RETENTION.
It seems obvious at first but when you look at how a lot of membership site owners run their memberships you find many often focus more on getting new members than retaining the ones they have.
The problem is… if you focus primarily on member acquisition, you’ll always be stuck there because you’ll be losing so many existing members each month you’ll be forced to get new members to just to keep up.
However, if you want to really achieve the promise of a membership site… that is, recurring revenue that GROWS over time… retention should be your focus.
In Part 1 of this series, I’m going to share three (of eleven) retention strategies to help you retain more members so you can grow your monthly income month after month.
Continue Reading →