It seems almost given these days among online marketers that high landing or sales pages conversions come from the copy you write or the way you lay out your page… or the color of your headline.
But the truth is they don’t.
As legendary copywriter Gary Halbert said:
“When it comes to writing copy, far too much attention is paid to the actual writing and far too little is paid to ferreting out facts about that which the copywriter is trying to sell!”
That is… the offer.
Mixing around words, re-arranging the elements on a page or testing different color headlines can eek out small incremental increases…
But, truly revolutionary business-changing increases come from nailing your offer.
And, the big secret to creating an irresistible offer is something I call:
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