Recently a well known marketer asked for my advice regarding a membership site he was thinking of creating.
In his email he asked what I thought would be the best option/strategy in respect to how he used his content (which is really high quality).
He asked whether he should:
A) Give it away in exchange for an optin
B) Turn it into a publisher style membership site and sell the membership outright
C) Turn it into a membership but only offer it as an upsell after people optin
I looked at each option and thought about how he was approaching this site (as an either/or situation).
So I picked up the phone and called him to explain why I thought he was making a mistake.
Here’s what I shared with him…
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