Some people learn by following the leaders in their field.
Through osmosis, nuggets of wisdom filter in which can increase skill (such as copy-writing) by repeating that leader’s successful actions.
Others find it easier to learn what NOT to do as they navigate around common mistakes made by those who came before. Much like the first group, their copy-writing skills increase, plus they have the added bonus of learning from someone else’s errors.
Keep reading as we look at how to avoid terrible copy-writing within your advertising.