WishList Insider – Forum Focus 445

It can be beneficial to look back sometimes.

In this case, we are looking back at a recently featured forum thread that dealt with Exit Interviews. Basically, the idea of finding out why members decide to cancel was brought up and some methods were discussed.

The thought being, adjustments can be made if you know why members are deciding to leave. So, small changes made now can potentially lead to less members cancelling moving forward.

That discussion included some interesting and useful information and also brought up a related concept to talk about.

The idea of automating the process with an auto-responder.

Can this be done?

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WishList Insider – Forum Focus 444

Should you offer a refund period?

The quick answer may be to say “No” and to shy away from the notion of providing a money-back guarantee. But, allowing customers to return something they purchased within a clearly established time frame is expected by consumers and it typically makes sense for everyone involved.

Quite often, the decision is ultimately made to off some form of a refund period.

So the question actually becomes more focused on the type of policy to offer.

How are you handling this now?

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WishList Insider – Forum Focus 443

So, let’s say you already have a coaching web site.

An online area where you are providing valuable information.

It’s going well and now you are looking to add a membership component. Should you create a brand new site? Should you set up a sub-domain and direct members to that separate area?

These are valid questions and definitely deserve some consideration.

Perhaps there are other options you haven’t really considered as well.

This forum discussion addresses some of these topics and we invite you to join the conversation.

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