Inside The Insider – Episode 173

The iTi co-hosts are split up this week but the show must go on!

There was a lot going on within the Insider this week and we want to make sure no one misses anything.

Check out the latest episode as the following is discussed:

  • The NEW Bonus PlugIn Is Coming Soon!
  • What’s Your Budget?
  • Are You Using This WishList Member Feature?
  • Does Split-Testing Work?

Click through to watch the episode for all the details.

Continue Reading →

A Basic Membership Site Budget

Let’s say you are thinking about starting a membership site.

You’re considering a lot of things – the niche to be in, what area within that niche to focus on, what things you can provide in a membership environment that people will buy, etc., etc.

Among those questions, there’s one especially practical one that will pop up: How much will all this cost?

Before you can earn a dime on your membership site, there will be some upfront costs, and some recurring costs, that you’ll want to know about.

Continue reading to find out your “Real World Budget” for your membership site.

Continue Reading →

Front and Center – You OR Your Membership Site

Marketing tactics have changed.

It used to be all about “product, product, product”. Those times seem to have passed, although some still use this type of marketing.

Successful companies like Coca-Cola and Levi Strauss formed and starting promoting way back… well, a long time ago 🙂 They showcased their product and people loved it. Coca-Cola was a refreshing drink and the products Levi Strauss produced were durable. Consumers knew what they were getting.

But would the marketing strategy be different if they were just starting out today?

Continue Reading →

Inside The Insider – Episode 172

Stu and Wray are back to deliver all the Insider news from this week!

Find out what’s been happening within the Insider community (and beyond).

Here is a sample of what to expect in this episode:

  • Raising Prices But Not Losing Members
  • What Can Be Learned From A Comic Book
  • Slight Change To The Bonus PlugIn Release Date
  • Should You Delete Cancelled Or Expired Members?
  • Stu & Wray’s Experience At The Mumford and Sons Simcoe Stopover
  • Plus More!

Click through to watch the episode for all the details.

Continue Reading →

Pay What You Want – What I Learned From A Comic Book

Have you ever been presented with the option to pay the price you wanted to for something?

I’m talking about you being able to choose the exact amount you want to spend. There is no price tag and no set cost. It can even be free if you want.

Of course, every one would decide to pay nothing, right?

Well, not necessarily. In fact, it might be surprising to find out just how many people would actually choose to pay when they are not required to.

Is a “Pay What You Want” model something that would work for your membership?

Continue Reading →

Goodbye Google Reader

I know, I know! I could hardly believe it myself.

Google Reader is gone!

It was actually put to rest on July 1st, 2013. Many people relied on Google Reader and die-hard fans were hopeful that the talk about losing this tool was just a rumor.

But, alas, it is true. Many tears may have flowed for this loss.

Okay… this news may not be all THAT tragic 🙂

I’m sure we will all continue to move forward and get those RSS feeds working and allowing members to continue receiving their updates.

Here’s how…

Continue Reading →

Can You Raise Prices Without Losing Members? – Part 2

For most businesses, raising prices is a pretty standard practice. But when it comes to membership sites this adjustment tends to make members unhappy.

Despite the financial necessity to raise prices, a membership site increasing its cost to members can directly lead to those members cancelling. The result being that the financial situation is then much worse than before.

In Part 1 of this series we looked into ways to raise prices and minimize any negative effects. This time around we’ll discuss how to only apply price increases to some members, reward early adopters, and some thoughts on price increases in general.

Continue Reading →

Recent Posts