You’re Creating Too Much Content

David Risley is a well known blogger but also someone who runs a variety of different membership sites using WishList Member.

In this interview you’ll hear why David thinks you might be creating “too much” content for your membership, and how that could be leading to cancellations.

Plus, during this interview you’ll learn…

  • How to get beyond the “traditional” membership site setup
  • 3 reasons every business should utilize a membership site
  • Tools used to create the perfect membership business
  • The #1 mistake to avoid when creating a NEW membership site
  • How to balance “FREE” vs. “PAID” content on your blog
  • Effective membership site marketing strategies
  • and much more!

You can download the interview below or listen to by pressing the “play” button below:

David Risley Interview (33 min)

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Download Here
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Websites:
www.DavidRisley.com
www.BlogMastersClub.com
www.3DayMoney.com

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Create Your Membership Site Using WishList Member

Over 25,000 online communities and membership sites now trust WishList Member as their preferred solution.  It’s easy to use, extremely powerful and will enable you to get your site up and running in no time flat.

More details (and example sites) can be found at:

www.WishListMember.com

Access More Membership Site Tips and Tricks

Join hundreds of other membership site owners at WishList Insider.  You’ll get access to planning tips, marketing strategies, bonus plugins, trainings and so much more – all geared to helping you build a better more profitable membership site.

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About Stu McLaren

Stu McLaren is the co-founder of WishList Products and a recognized marketing expert helping business owners sell more by creating communities around their product, service or brand. Stu and his wife are also the founders of a Canadian charity called World Teacher Aid where they fund school feeding programs throughout Africa.

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16 Responses to You’re Creating Too Much Content

  1. Will June 30, 2011 at 3:04 pm #

    I agree.. less is more now.. it isn’t about frequency but having something of value… (which i guess is all subjective) but still.. don’t have all the content but the right content…

  2. Ruby June 30, 2011 at 3:30 pm #

    Enjoyed this interview!

    Could you please list the tools David Risley uses (esp “nanocast” – I’ve tried to search this online, but I must not be hearing/spelling it correctly.

    Thanks!

    • Robert June 30, 2011 at 9:55 pm #

      Hi Ruby,
      It was Nanacast
      http://nanacast.com/h/190375/
      Other tools were wishlist of course,simple press, wp drip, and optimize press theme. Hope that helps.

  3. James June 30, 2011 at 3:39 pm #

    As multi-media content is being distributed to mobile application easier these days, we are concentrating on reducing the length of our content. We are starting to take our existing content and breaking it up into smaller bites that are more easily digestable for our members. So far it seems to be working awesome.

    • Wray July 4, 2011 at 11:08 am #

      I count myself in the number that prefers the “short bursts” of info as opposed to the lengthier options.

      Feels like I have gotten more accomplished when I can fire through multiple posts, etc. in a shorter amount of time.

      Keep us posted on how this goes on your site, @James!

  4. Janet June 30, 2011 at 3:45 pm #

    It’s very true that having too much content overwhelms members, especially on a training site like mine. It can create roadblocks to them finding what they want to learn.

    Now I’m offering a membership to the whole enchilada for those who want that, but also splitting up the information into separate sites for specific social networks with very focused content just for that network.

    • Wray July 5, 2011 at 10:55 am #

      That’s a solid model @Janet

      Offering a couple of options is a good idea whenever possible.

  5. Steinar Knutsen June 30, 2011 at 5:01 pm #

    Terrific interview. I use a similar combo of OptimizePress and Wishlist Member and love it.

    • James July 2, 2011 at 3:29 am #

      Hi Steinar,

      Optimize press is page based correct? Could i ask what you think is the best way to set up WL with OP.

      Following the lead of the WL site itself I have been using post based content …

      Thanks in advance…

      James

  6. Colleen Simmons July 1, 2011 at 1:32 am #

    Had a look at some of the things mentioned in the interview. Must be a bit slow OptimizePress not as fast to do as I would have hope, but that could just be me. I must admit I agree with the bit about too much content. I have a site that delivers a course and I wanted to do it over 40 weeks, but PayPal only lets me do 30 weeks so had to squeeze it down and I have found that because the first two weeks are so big that people are opting out. I will have to see what I can do. I did this to try to keep to a particular theme each week. May also have to look at clickbank. Has anyone had any experience with Clickbank on a weekly membership payment basis, would be interested to know or of any other payment options. Loved the whole interview, found lots of great information

  7. Sameh Hassan July 1, 2011 at 3:58 am #

    Thanks Stu for the dr interview . I really like the formula that was prescribed in the interview . I found the show cases models mentioned are very useful and i like so much how these pages designed. The plugins are very useful too . I did not know about some of them. Looking for more interview with more show cases.

    I wonder also if you have a good source of the buttons and graphics that could be used to create membership sites.

  8. Bronwyn White July 5, 2011 at 1:08 am #

    Thanks, I am just starting my 1st site and will follow the formula. Great tips.

    • Wray July 5, 2011 at 10:54 am #

      Thanks for your 1st comment, @Bronwyn! Glad you were able to get some useful info from the interview :)

  9. Motti Ben David July 5, 2011 at 2:58 pm #

    Great information got some ideas to try.

  10. Ann Moore July 6, 2011 at 10:33 pm #

    @Stu Thanks so much for the interview very encouraging!

    What I learned:

    Membership sites offer greater control of how content is delivered. There is the potential for community development, which is extremely appealing to me. A membership site offers the ability to cross-sell to already interested buyers.

    What got my attention concerning Optimize Press is that it is very customizable.

    I got these points out of the interview: scale back on content and mix the content style, I have to agree because otherwise it would be like eating green beans for every meal, may get boring after a while.

  11. Jason Ulsrud January 30, 2012 at 10:35 am #

    I’ve been following David for a couple of years now. This interview has really great info and insights into a Membership site. Very helpful.

    I’m just setting up my Membership site, and plan on converting another site I have to membership, and it seems super overwhelming. This interview has me thinking about the ease of usability and not producing too much content. Super helpful.

    Great Interview… Thank You

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