Do you offer a Free membership OR a Paid membership?
If you answered “paid”, then have you ever considered including a free membership on top of what you already have?
Many dismiss this thought immediately as they believe there is nothing to be gained from giving away “something for nothing”.
Not so fast… Free can definitely turn into Paid down the line.
You’d think working for the membership site “wizards” Stu McLaren and Tracy Childers, that I’d have this membership site thing down pat. However, being a developer, I don’t always get to see the big-picture strategy. So the recent launch of our WishList Member Training and Certification Program has personally taught me some good lessons about [...]
In a recent article I spoke about the recipe for creating an irresistible membership site thanks to information presented by Patrick O’Keefe, Chris Garrett, Lara Kulpa, and Jeremy Wright on a panel discussion at BlogWorld. Keeping with my philosophy that a successful membership site is the result of many different ingredients versus just a single [...]
As you learned in a previous article, “evergreen” content is information without an expiration date (or a shelf life so long it’s practically timeless). Thus, it’s never truly out of date. Compare that to “expirable” content which is information that matters now (like a local sporting event), but will fall out of interest within a [...]
At BlogWord 2010, I attended the Evergreen seminar with Jeffrey Powers and Mignon Fogarty (aka GrammarGirl). As you may know, “evergreen” is information without an expiration date (or a shelf life so long it’s practically timeless). It’s either always fresh, or it can be reused at a later time. Thus, it’s never truly out of [...]
This article was originally intended to be ‘What Do You Love – Why Not Make A Business Out Of It’ and I then read an article that caused me to put it on hold for just a bit. The article states that doing what you love is, in their words, “hogwash.” They state that basically [...]
As many know, I was recently at BlogWorld 2010 and I attended a monetizing seminar with Chris Garrett and Darren Rowse. In an earlier article posted last week, I shared some tips that I picked up from this seminar on how you can make money with your membership site BEYOND just membership dues. Continue on [...]
How many people reading this article need a haircut at the moment? I’m getting to that in between stage where my hair is just getting a bit too long to do what I would like it to. Whenever I start to think about getting a trim, I think back to when I used to get [...]
PlugIn Spotlight: Google Analytics
AUDIO: Interview With Stu McLaren
Keep Control of Your Membership Site – Part 1
Inside The Insider – Episode 104
WishList Insider – Forum Focus 84
