A while back I wrote a piece called “The First Engagement” which can be found here.
This was all about getting our members over the first speed bump.
The first speed bump is the buyer’s remorse we all have a tendency to feel after making a purchase or joining something like a membership site. We talked about ways to make the member “stick” and how the first engagement plays such a crucial role in doing so.
I called it the modern-day version of the stick letter.
When we’ve got our members over that first hurdle, there’s another one coming in the near future.
Now we’ve got to add another element to our retention process to make the buyer stick again.
Open up the following PDF and listen to the audio as I walk you through one simple email example to help members get over the second speed bump. (This engagement might be even more important than the first… and I’ll show you why)
