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If You Confuse Them, They Will Cancel

Many support tickets I see are due to members doing the “wrong” thing.

Had the member “understood my site”, the membership site owner wouldn’t need tech support. However, it’s unfair to blame the member, as they obviously didn’t understand what to do.

Today, I’ll share simple tips and tricks on how to direct your members so they’ll never get lost while navigating your site.

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WishList Insider – Forum Focus 70

Wow, we’re up to the 70th Forum Focus ever! I’m not sure what the traditional gift is for a 70th anniversary…

Let’s just go with more links to awesome forum threads! That’s always a nice gift :)

Click through to learn more about…

  • Goal Tracking and how it can excite members
  • Opt In Boxes… How much is enough (or too much)?
  • Did you know you can include Terms of Service on your Registrations?
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How Can a Comic Book Nerd Improve Your Membership Site? Part 2 – What’s FCBD?

One of my favourite holidays is fast approaching. This special day is celebrated on the first Friday in May each year.

This is the one day when anyone can walk into a comic shop and grab some comics. For Free!

That’s right, it’s nearly time for FCDB!

…that’s FREE COMIC BOOK DAY :)

Now you may be thinking; “I have NO interest in comics and even less interest in reading what Wray has to say about them…”

But, what you might be interested in is how you can benefit from some of the FCBD marketing ideas and retention strategies this yearly event utilizes with great success.

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Surprise Your Members With The Unexpected

Would an added incentive cause you to sign up for a membership site?

What if you are ALREADY a member within an absolutely fantastic site and then just out of the blue, they gave you a bonus product?

I bet you would love that!

I sure know I would.

Who doesn’t like free stuff? No one that’s who :)

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Why Ignoring BackLinks Will Cost You – Part 1

Backlinks (also called Inbound and Inward links), as the name suggests, are links that lead back to your site.

Before the arrival of reliable search engines, backlinks were the primary source of navigation to other websites.

Although their original function has lessened, you can certainly still use backlinks to increase your SEO as well as increase visitors to your membership site.

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My Worst Interview Ever

A “bad” interview is pretty obvious right away.

You can often tell pretty early on if the person asking the questions hasn’t done much research or if the interviewee is uncomfortable with the line of questioning.

Extended silences and awkward pauses make everyone involved (including your members) uncomfortable. This leads to members being uninterested and leaving.

This leads me to my own experience in a certain interview…

So what can you learn from the worst interview I’ve ever had? Plenty!

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Be THEIR Guest – Part 2

Guest blogging is basically providing quality content for others to use on their site.

You already provide incredible content for your own membership site. Now if you do it for others, then you can get increased traffic that’ll convert into more members (and revenue)!

But do you know how to correctly promote yourself in order to make your stint as a guest blogger effective?

You will be getting increased visibility, so you need to be sure you’re ready for it.

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Membership Site Basics Course – Session 4 – Q & A

You had questions and we had answers!

The initial 3 part Membership Site Basics Course was so successful that we decided to add a 4th session in order to address any questions that came up during the previous sessions.

Everyone brought their “A Game” in terms of quality questions and we include some interesting examples as we responded live during the course of this 2 hour webinar.

A lot of ground was covered when it comes to setting up a Membership Site so we encourage everyone to click through and check out Session 4 – Q & A.

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Make It Stick… Again

A while back I wrote a piece called “The First Engagement” which can be found here.

This was all about getting our members over the first speed bump.

The first speed bump is the buyer’s remorse we all have a tendency to feel after making a purchase or joining something like a membership site. We talked about ways to make the member “stick” and how the first engagement plays such a crucial role in doing so.

I called it the modern-day version of the stick letter.

When we’ve got our members over that first hurdle, there’s another one coming in the near future.

Now we’ve got to add another element to our retention process to make the buyer stick again.

Open up the following PDF and listen to the audio as I walk you through one simple email example to help members get over the second speed bump. (This engagement might be even more important than the first… and I’ll show you why)

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Planning Your Year

When you hear the words “planning”, what is the first word that comes to mind?

B-O-R-I-N-G!

Am I right?

But it can actually be one of the most liberating and powerful tools for your membership site.

Here are 5 keys areas to think about when planning for the next 12 months…

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